Size Matters

Today an interesting conversation with my pattern cutter led me to believe, size matters. To him, it is all about inches. To me it is also about perception. Do we buy to the size we are or the size we think we are?

All body shapes are different and different cuts of garments lend themselves to being a size smaller or a size bigger. I rarely buy a size bigger. If it doesn’t fit me in the size I believe I am, I do not buy it. My pattern cutter said his wife believes she is a 14 and only buys 14. Apparently she should be buying a 16 as this is what she really is. Do others do this too?

The conversation then went on to different companies vary slightly in sizes. Some sizes are generous and others are not. The examples of Marks and Spencer (generous) and Zara (stingy) came up. Despite there being European size standards, this happens primarily because companies know their primary customer base and tailor their shapes and patterns to accommodate this.

Whilst , I was not happy that my pattern cutter has made me a size bigger just by looking at me, I do think he has a point. My own vanity stops me from buying a size bigger even if I love the garment. I think I am going to have to succumb to the fact that my body really hasn’t gone back to pre-children days or do more boot camp!

Levis have a great new add “We care about your shape not your size”.


4 Comments to “Size Matters”

  1. I do find sizing issues difficult. Size guides vary from store to store, there used to be slightly more universal sizing. I do agree that women like to feel a smaller size but maybe the whole size guide needs to change to reflect this, much like American sizing 1,2,3,4 rather than 12,14,16 or S,M,L.

    I don’t know about you guys but I have never managed to fit into anything by Sisley!

  2. What a funny article and I totally relate to it.

    I have yoyo dieted since my 20s and go from size 8 to size 12 (I still think that even though I haven’t been a size 8 for ten years, but I digress…)

    When I am a size 12 I refuse to buy any clothes that tell me I am a 12, even though I know I am.

  3. An interesting article that one of our readers sent me.
    With no standard sizes for women’s clothing from one store to the next, a handful of companies are tackling the problem of finding the right fit.

  4. I think I’m the opposite. At my biggest, I’m a size 14 and when I slim down – like I am now – I’m a small size 12.

    But I always take a size 14 into the changing room probably so I’m not disappointed. There’s nothing worse than trying to squeeze into something too small. Instead, I’m pleased when it’s too big and need to size down.

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