Just as MTV transformed our access to Hip Hop, B4U has transformed our access to modern Bollywood music. But has it made the youth of today’s music interests’ one dimensional?
Perhaps not, but maybe limited. Having grown up on Top Of The Pops and pirate radio stations, Hindi music was learned from my parents and was mostly listened to in the car visiting relatives and family friends.
Today, Asian TV stations are the choice of many Asian households. Therefore, it is normal for children to grow up with solely Hindi music. It seems that there is a growing trend at family parties (wedding, birthdays etc) to predominantly play Hindi music whereas 5 years ago, this was far from the trend.
Amusingly, I recently witnessed a floor being cleared with the introduction of Michael Jackson’s “Thriller” and filled again with a Sharukh Khan number, dance and all! A suggestion to me that the B4U generation is here.
Bunty
