The above poster image by American charity group “mum2mum” promoting breastfeeding week in August has come under fire by the US Military.
Should this photo be banned?
The US Military feel that their uniform should not be used to further the cause of any charity. The poster campaign is aimed at women inĀ Fairchild Air Force Base, USA. The uniform is seen as a barrier for women who want to breastfeed and the campaign’s aim is to promote a healthy breastfeeding relationship for them.
Having breastfed both my children, the issue of public breastfeeding always arose. I wasn’t confident enough not to cover myself and baby, but would happily find a corner somewhere to feed my children. My chunni and I were best freinds.
However, in my own home, I would go upstairs if we had guests to feed in private. When my children were very young, I would find myself missing out on hours of an evening just feeding.
Public reaction to breastfeeding is quite mixed. I have experienced both positive and negative comments and have known women who have been asked to leave establishments for feeding their babies.
In this case, a more forward thinking attitude from the US Military could be to embrace the poster and acknowledge a serious challenge faced by many its service women.
Bunty