A rather intriguing celebrity endorsement that I have become aware of is the Maria Sharapova Tower in Gurgaon, an industrial mega-city outside Delhi. Celebrities just aren’t governed by the same rules as the rest of us. A tennis player can become an interior designer, pop stars can moonlight as fashion designers and perhaps one day we can call on celebrities to read out wills or perform surgery. If you’re famous you don’t seem to need any formal qualifications or experience.
Would you live in a high rise apartment bock that had been endorsed by a celebrity you admired?
The website for this property company seems to have been spoofed or it’s just shockingly bad:
” Good news for all those enthralling and diehard fans of MARIA SHARAPOVA… MARIA SHARAPOVA being the brand ambassador is not a mere thing. It speaks volume as such an eminent personality is endorsing the venture. It takes so much of responsibility as the venture is named after her and the customers are going to seek to project after her name. so the authenticity is not at all to be questioned.
Not only this, the company aims at live life king size theory. The fact that such a celebrity is involved in this venture makes it more worthy and expectations automatically increase regarding the infrastructure. A promise of innovative, high profile, suitable, contemporary yet Indian mix with all time requirements of Indian masses is what the company focuses at. The bona fide statement or certificate of genuine validation is not a big deal as MARIA SHARAPOVA is a part of the project.”
I wonder what interiors Maria will design. A tennis ball rug?
Tables with tennis racket legs??
Maria isn’t the only sports celebrity to have fallen for the real estate developer as they also managed to rope in Michael Schumacher:
” For the first time in India, world famous construction company Homestead has come up with a unique concept which will give an iconic status to your address, The “Michael Schumacher World Championship Towers”…
The living space embodies the values of the living legend himself and offers you perfect blend of Innovation, Engineering, Design, Perfection, Glamour, Elite and Intensity. Your address will be sought after by many for it will be in Sector 109, Gurgaon. There are only seven such towers in the whole world, but no one else is so beautiful, full of vigor and life as the Michael Schumacher World Champion Tower.
A number of film stars, TV stars, world famous sports personalities, renowned business tycoons, and the legendary Michael Schumacher himself is going to own a place here. You can make your relatives envy of your neighbors. The best part about Michael Schumacher World Champion Tower is that it has a classy helipad on the top of its roof.”