Posts tagged ‘Carefree’

July 16, 2012

Shh! Don’t Say Vagina

A new Carefree advert, launched in New Zealand, is receiving complaints in less than 24 hours of airing for using the word “vagina”.
An accompanying press release entitled “Tackling the taboo” emphasised the campaigns objective to be honest and adult about the female anatomy rather than continuing to use euphemisms and diminutive terms.
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