Fashion Victims and Villains

Top by new ethical fashion brand, sketch london.

Left-leaning newspapers have been running a series of articles ever since the Bangladesh garment factory collapsed.  The death toll has now sadly passed 500, mostly women, but why are consumers and fashion brands being made to bear the majority of the guilty burden? That fingers have been pointed at some brands was inevitable and fashion is regularly targeted for being a poison of the world: the very sick and visible face of capitalism and greed.  In Bangladesh and India the tragedy is being reported as a corrupt failure of building regulations not a story about Evil Fashion Brands.

The usual suspects of British ethical fashion have been carted out with the usual snippets of condemnation and hissing at the likes of Primark, GAP and so on.  Will consumers care they ask? Can they afford to I ask?  This could be a long article so please get a cuppa or a glass of wine.  I promise you will learn a thing or two.

H & M Goes Green

H & M the fast fashion, budget clothing retail giant announced a global recycling initiative in order to reduce its negative impact on the planet.  The company explained that through this initiative, H&M’s customers can help to save natural resources and contribute to reduced environmental impact by avoiding textile waste.

Customers that participate in the recycling programme will be offered a 15% discount